Oh, what a week. Two major companies had very big, public PR nightmares. I won’t name names (because you can look it up) but when a soda company has a commercial that touches a social subject in the wrong way, or a major American airline handles a passenger a little rough, the 2017, social media savvy world is going to tear it apart. Both of these companies will recover (I think) and they will learn something from this.
As a voiceover business, you can learn from these public relations disasters. Here are my two takeaways:
When you play with fire, you will get burned.
A soda commercial shows a supermodel handing a police officer the soda and everything is all good. Nope, it’s not. And when you play with fire, you will get burned. It’s probably best not to take a heated social issue and make light of it, even if you have the best intentions. Respect the issue and the people involved. It is not a laughing matter to them and if you’re negatively associated with making fun, you could get hosed.
It’s 2017 and anything is fair game
When any company treats a customer poorly, there’s no hiding it anymore. Anything can and will be documented, including the words in this post. Choose your words and actions wisely, because they can and will haunt you. I advocate conducting your business with politeness and honesty to everyone you interact with. It’s a privilege to have a voiceover business and every day you exist, you should never take it as something less than a gift.
It’s unfortunate to see companies blunder on this big of a stage, but when you live by the sword, you die by the sword. If you conduct business like a jerk, it’ll probably come out eventually. So just treat all your customers and people in general how you want to be treated. Simple right? You would think so…
Thanks for reading. Share what you’ve learned in the comments!